For an association like Kokopelli, which has been in existence for almost 20 years and enjoys a relatively high profile, changing its visual identity is no easy task. In fact, it's a major challenge!
The Kokopelli team took up this challenge by calling on the services of a graphic designer committed to the causes we defend. So it was that Asokka worked for many months on the graphic charter that will henceforth be the image reflected by our Pied Piper.
The biggest challenge was to keep our logo as simple as possible - so that it could be used on a wide range of media, without losing its original meaning!
New bags
Of course, we couldn't resist the opportunity to completely redesign our bags - the logo fits in perfectly!
The adoption of a new visual identity was also an opportunity for us to rework the information on all our varieties so as to give you even more information on what you're going to sow and how you're going to sow it!
- Reworked descriptions
- Hand-drawn designs by committed artists (a page dedicated to their work will be posted on this site shortly)
- Informative pictograms
- Sowing and harvesting calendar
- Sowing and growing tips
- Etc...
Construction of the Mascot
All the parts of the Magic Flute player's body have been designed using circles with diameters proportioned according to the "Golden Number".
The simplicity of this new identity means we can use it on a wide range of media, and innovate with graphic creations that will help us make our message even clearer!
The "Humus" visual
A variant of the logo, called "Humus", has been specially designed for textiles!
